AI LABELS TO BE COMPULSORY ON AUTHENTIC-LOOKING CONTENT UNDER EU RULES

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real From apparently conspiring to steal elections to abusing staff or performing… Now EU rules aim to stem the flood of this deceptive content: starting from Sunday, artificially generated images, audio and text designed to look authentic must be labelled.

Media | The Guardian reports that companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real From apparently conspiring to steal elections to abusing staff or performing…

The report adds: Now EU rules aim to stem the flood of this deceptive content: starting from Sunday, artificially generated images, audio and text designed to look authentic must be labelled.

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