DISNEY PLUS TRIES A NEW AI-POWERED SEARCH
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| Source | Latest linked headline | Age |
|---|---|---|
| The Verge | DISNEY PLUS TRIES A NEW AI-POWERED SEARCH | 1 hr ago |
WHAT HAPPENED
Disney is testing a new AI-powered search tool for Disney Plus that allows users to find content using natural language, voice queries, or suggested prompts. This tool aims to provide customized recommendations based on the moment, according to The Verge. The feature is currently in a limited beta experiment with a small group of select subscribers.
The new tool is intended to recommend content that 'fits the moment', going beyond the usual recommendations based on viewing history. The feature is part of a broader push by Disney to offer AI-powered recommendation tools, as reported by The Verge. Limited information is available on the specifics of the tool and its potential impact.
This development is significant as it reflects the growing trend of using AI to improve content discovery in streaming services. The use of AI-powered tools can help users navigate large catalogs of content and find relevant shows and movies.
- Disney is testing an AI-powered search tool for Disney Plus
- The tool uses natural language, voice queries, or suggested prompts for recommendations
- The feature is in a limited beta experiment with select subscribers
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