WHY SUPER FURRY ANIMALS JOINED MUSIC’S DASH TO CROSS OVER FOOTBALL’S VINYL FRONTIER | EMMA JOHN

The sponsorship deal between Cwmbran Celtic and the Welsh indie-rockers is part of a trend to monetise ‘adjacent audiences’ as much as it is a nostalgia trip As someone born on the cusp of the gen X-millennial divide,… I played my modest, teenage part in the Battle of Britpop (verbal skirmisher, Blur division); I fervently sang – and, God help me, believed – that Things Can Only Get Better.

Sport | The Guardian reports that the sponsorship deal between Cwmbran Celtic and the Welsh indie-rockers is part of a trend to monetise ‘adjacent audiences’ as much as it is a nostalgia trip As someone born on the cusp of the gen X-millennial divide,…

The report adds: I played my modest, teenage part in the Battle of Britpop (verbal skirmisher, Blur division); I fervently sang – and, God help me, believed – that Things Can Only Get Better.

Super Furry Animals were a band I knew only distantly, via the transgressive thrill of that song they had with all the swearing in.

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