Ynetnews has reported that the phrase "just kidding" can act as a quiet relationship killer, subtly eroding trust between partners. The story, titled "Funny Business: The Quiet Relationship Killer Hiding Behind 'Just Kidding'", argues that casual humor can undermine communication and intimacy.
According to Ynetnews, this seemingly innocuous remark often masks dismissiveness or insensitivity, creating emotional distance over time. The article examines how repeated use of the joke can normalize harmful dynamics, though it does not cite specific studies or personal anecdotes.
The piece reflects a growing conversation about the impact of humor on interpersonal relationships, a theme that has appeared in other outlets such as The Guardian’s coverage of stand‑up comedy’s influence on public discourse.