X REPLACES ‘MISALIGNED’ REVENUE SHARING PROGRAM WITH ORIGINAL CONTENT REWARDS
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SOURCE COMPARISON
| Source | Latest linked headline | Age |
|---|---|---|
| TechCrunch | X REPLACES ‘MISALIGNED’ REVENUE SHARING PROGRAM WITH ORIGINAL CONTENT REWARDS | 2 hrs ago |
WHAT HAPPENED
X announced that it is winding down its existing Revenue Sharing program and will replace it with a new system that rewards original content creators. The change, reported by TechCrunch, signals a shift in the platform’s approach to creator monetization. The update came as part of X’s broader strategy to support creators with higher-quality, brand‑aligned content.
According to TechCrunch, X’s Revenue Sharing program—which paid creators a share of advertising revenue generated from their videos—has been phased out. The new original content rewards program is intended to provide incentives for producing exclusive, platform‑centric content, though specific payment details were not disclosed. X’s move reflects an ongoing reassessment of how creator incentives are structured on the platform.
X’s original Revenue Sharing model was introduced to encourage user-generated videos and compete with other social‑media platforms. The transition to an original‑content focus aligns with X’s push toward longer‑form and higher‑quality media. It may affect the types of content that creators choose to produce for the platform.
- X is discontinuing its Revenue Sharing program, as reported by TechCrunch.
- The platform will replace it with a rewards system for original content.
- No specific payment details were provided in the announcement.
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