‘PROTEINMAXXING’ COULD LEAD TO HIGHER PRICES FOR INFANT FORMULA, SAY EXPERTS

Whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugs The rise of “proteinmaxxing” – a trend in which consumers try to eat as much protein as possible –… Whey protein, a key ingredient in infant formula, has surged in popularity over the past year as health professionals emphasise the benefits of protein.

Money | The Guardian reports that whey protein, a key infant formula ingredient, is in growing demand, partly linked to rising use of weight-loss drugs The rise of “proteinmaxxing” – a trend in which consumers try to eat as much protein as possible –…

The report adds: Whey protein, a key ingredient in infant formula, has surged in popularity over the past year as health professionals emphasise the benefits of protein.

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