MARKETING STUNT OR ‘EXTRAORDINARY’ TRANSFER? RAVENNA FANS RIDE WAVE OF THE RONALDINHO EFFECT

Brazil legend’s decision to play in Serie C at 46 has divided fans – but the man who arranged the deal has high hopes On a scorching summer afternoon in Ravenna, a city far better known for its fifth-century Byzantine… “We haven’t seen him yet,” four Ravenna supporters sitting at a cafe say with dry irony as they flip through La Gazzetta dello Sport, Italy’s famous pink sports daily.

Sport | The Guardian reports that brazil legend’s decision to play in Serie C at 46 has divided fans – but the man who arranged the deal has high hopes On a scorching summer afternoon in Ravenna, a city far better known for its fifth-century Byzantine…

The report adds: “We haven’t seen him yet,” four Ravenna supporters sitting at a cafe say with dry irony as they flip through La Gazzetta dello Sport, Italy’s famous pink sports daily.

They are undeniably sceptical, viewing the signing as a purely commercial operation, yet deep down they still harbour the dream of seeing the 2005 Ballon d’Or and 2002 World Cup winner wear their yellow and red shirt.

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