TED LASSO SEASON FOUR REVIEW – TV’S MOST WHOLESOME FOOTBALL COMEDY IS BACK

Jason Sudeikis’s football comedy *Ted Lasso* has returned for a fourth season after a brief hiatus, with the show’s creator stepping back into his iconic role. The new series picks up the story of coach Ted Lasso after he had left AFC Richmond to be with his son in Kansas, and now finds him lured back to south‑west London as the show’s most-watched streaming original of 2023.

According to *Culture | The Guardian*, the decision to bring the character back was driven by ‘market forces’ and the show’s massive success, having earned 11 Emmy awards and topped viewership charts for 2023. While the third‑season finale saw Lasso return to the U.S., the fourth season flips the script, bringing the team to the Premier League’s upper echelons. Apple TV+ highlighted the timing of the return as a strategic moment for the platform, noting that *Ted Lasso*’s wholesome, positivity‑filled narrative is a key part of Apple’s content strategy.

The series’ revival underscores how a culturally resonant sitcom can influence streaming strategies and audience expectations, especially after a perceived ‘goodbye’ in 2023. It also reflects the broader trend of high‑profile shows extending beyond their original run in a competitive streaming landscape.

• Season 4 marks the return of Jason Sudeikis as Ted Lasso after a brief hiatus.
• The revival was driven by the show's 11‑time Emmy wins and 2023 viewership dominance.
• Apple TV+ views the timing as a strategic boost to its lineup, capitalising on the series’ positive brand.

Read the original source for full detail available at Culture | The Guardian src