LIVE BLOGGING MASTERY: TIPS FOR PUBLISHERS FROM GUARDIAN’S ANDREW SPARROW

The Guardian’s senior editor Andrew Sparrow shared a series of live‑blogging best practices in a new article on Press Gazette, underscoring how the newspaper now draws 15% of its total page views from live blogs. The post was published on Press Gazette’s website on [date not specified].

Sparrow’s piece outlines practical tips for publishers looking to replicate the Guardian’s success, noting the platform’s significant share of traffic that comes from real‑time content streams. According to Press Gazette, the Guardian’s live blogs represent a substantial portion of its overall readership, a statistic that the article uses to illustrate the format’s impact.

Live blogging has become an essential tool for news organisations seeking to engage audiences with timely updates. The Guardian’s performance serves as a benchmark for other publishers aiming to boost online engagement.

• Andrew Sparrow authored a guide on live‑blogging best practices for publishers.
• The Guardian’s live blogs account for 15% of its total page views, per Press Gazette.
• Related Press Gazette articles discuss broader engagement trends, such as the rise of ‘super users’ on mobile apps.

Read the original source for full detail available at Press Gazette src