GREAT BRITISH ‘FOODIE STAYCATION’ SUMMER: 25.2M GET A TASTE FOR HOLIDAYS AT HOME IN 2026

According to a new study reported by Euronews, 25.2 million British adults are expected to take a stay‑cation this summer, a rise of 40 percent over the previous year. The research points to a growing trend of holiday‑planning that stays within the UK, with food tourism cited as a major influence.

The study, highlighted in the Euronews release, shows that the increase in domestic travel is driven largely by consumers seeking culinary experiences at home. While the report does not list individual quotes, it quantifies the growth and identifies food tourism as a key factor in the decision to staycation. The 40 percent jump suggests a continuing shift away from overseas travel in favour of local gastronomic adventures.

This trend reflects broader post‑pandemic changes in holiday preferences, where travellers are prioritising local culture and cuisine over international destinations. The focus on food tourism underlines the importance of culinary heritage in shaping domestic tourism markets.

• 25.2 million British adults expected to stay‑cation in 2026
• 40 percent increase from 2025
• food tourism identified as a major driver
• trend reflects broader post‑pandemic shift to local travel

Read the original source for full detail available at Latest News From Euronews | Euro src