According to Arts + Culture – The Conversatio, K-pop has become a multibillion-dollar global success.
The available RSS description adds: This growth has been driven by viral choreography, high-concept music videos and a highly passionate fanbase that functions like an unofficial global marketing team.
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K-pop has become a multibillion-dollar global success. This growth has been driven by viral choreography, high-concept music videos and a highly passionate fanbase that functions like an unofficial global marketing team.
Wanting to expand its international appeal, the genre is opening up to more non-Korean idols (the name for K-pop performers) than ever. This desire led to Korean entertainment group Hybe (creators of mega-group BTS) partnering with the American record label Geffen Records (a division of Universal Music Group) to discover and launch global pop groups… This collaboration produced the reality show Pop Star Academy from which the global K-pop girl group Katseye was created.
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