HOW QUEEN CAROLINE TURNED KING ARTHUR INTO AN 18TH-CENTURY ROYAL PR STRATEGY

According to Arts + Culture – The Conversatio, Queen Caroline (1683‑1737), wife of King George II, devised a public‑relations strategy in the early 1700s to re‑brand the newly‑arrived Hanoverian dynasty as unmistakably British. In the face of a domestic feud between her husband and his heir, Prince Frederick, she turned to Britain’s legendary imagery of King Arthur and Merlin to reinforce the monarchy’s stability and national identity.

Caroline’s plan involved promoting the Arthurian myth, a narrative deeply embedded in British culture, to mask the German origins of the House of Hanover and quell growing suspicion among the populace. The strategy was part of a broader effort to manage the royal family's public image amid political tensions that had recently erupted from civil war, religious schisms and revolution, according to the source.

Her initiative reflects the long history of image management within the British monarchy, predating modern media advisers, and highlights how cultural symbols have been employed to solidify legitimacy.

• Queen Caroline used Arthurian legends to reinforce Hanoverian legitimacy
• The strategy aimed to soothe a feud between George II and Prince Frederick
• It illustrates early modern royal public‑relations efforts

Read the original source for full detail available at Arts + Culture – The Conversatio src