A bootleg of Spider-Man: Brand New Day was leaked on X, where it remained for over seven hours before being pulled, according to The Verge. During this time, it reached over 5.9 million accounts and accumulated over 143,000 likes. This leak occurred as the movie is shattering box office records, with $72 million in previews this week.
The leaked film was reposted by other accounts, but these reposts were short-lived due to Disney's swift issuance of takedown requests, as reported by The Verge. The leak is not expected to impact the movie's box office performance significantly. The movie's preview earnings surpassed the previous record holder, Avengers: Endgame, which grossed $60 million in previews in 2019.
The leak and the movie's record-breaking box office performance are significant in the context of the entertainment industry, particularly for the Marvel franchise. The ability of Disney to quickly respond to and manage the leak also highlights the company's efforts to protect its intellectual property.