THE MUMMY FILM AD BANNED FROM LONDON UNDERGROUND

The London Underground has banned an advertisement for Lee Cronin’s horror film *The Mummy*, citing the poster’s depiction of a dead child as being “too realistic” for public transport platforms.

According to BBC News, the campaign’s imagery was deemed unsettling and potentially distressing for commuters, prompting the Underground’s advertising standards team to refuse placement. The ad’s graphic portrayal of a child’s death is the specific element that triggered the ban.

The decision reflects the UK’s broader regulatory stance on public advertising, which restricts content that could be harmful or overly graphic to the general public.

• London Underground banned the *The Mummy* film ad for being too realistic.
• The poster featured a dead child, a depiction judged unsuitable for public transport spaces.
• The ban follows guidelines that limit graphic or potentially distressing advertising in public areas.

Read the original source for full detail available at BBC News src