EDITOR LAUNCHES ‘PAY WHAT YOU FEEL’ DONATION SCHEME
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| Source | Latest linked headline | Age |
|---|---|---|
| HoldtheFrontPage | EDITOR LAUNCHES ‘PAY WHAT YOU FEEL’ DONATION SCHEME | 2 hrs ago |
WHAT HAPPENED
An editor has announced a new “Pay What You Feel” donation scheme, offering readers the option to contribute any amount they deem appropriate. The move, revealed by HoldtheFrontPage, is part of an effort to secure funding for local journalism and to keep stories focused on the community rather than distant events.
According to HoldtheFrontPage, the editor’s proposal stresses that the funding model should not be driven by large corporate or far‑reaching interests. The scheme is designed to let audiences decide their level of support, thereby fostering a more direct relationship between the publication and its readers. No specific financial targets or timelines were disclosed in the announcement.
The initiative comes amid a broader struggle for sustainable revenue in local media, as many outlets face declining advertising income and increasing operating costs.
- New donation model allows readers to contribute any amount they wish.
- Editor emphasizes the importance of keeping coverage local.
- No financial targets or implementation details were released.
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