NEW JERSEY GOVERNOR SIGNS LAW BANNING SURVEILLANCE PRICING TO PROTECT SHOPPERS

New Jersey Governor Mikie Sherrill has signed the Fair Price Protection Act, a law that prohibits retailers from using personal data to charge different prices for identical products, according to US news | The Guardian. This move makes New Jersey the third state in the US to ban the practice of surveillance pricing. The law aims to protect consumers from arbitrary price changes based on their online activity, location, and purchasing history.

The Fair Price Protection Act was passed by New Jersey's legislature to address concerns over surveillance pricing, where retailers use data to charge individual shoppers varying prices for the same product. The law seeks to ensure that shoppers are not unfairly targeted with higher prices based on their personal information, as reported by US news | The Guardian. However, specific details on enforcement and implementation are not provided in the available information.

This development is significant as it highlights growing concerns over consumer privacy and protection in the digital age, with New Jersey joining other states in taking steps to regulate the use of personal data in pricing.

• New Jersey Governor Mikie Sherrill signed the Fair Price Protection Act
• The law prohibits retailers from using personal data for surveillance pricing
• New Jersey is the third state in the US to ban the practice

Read the original source for full detail available at US news | The Guardian src