According to the Al Jazeera feature titled "INDIA’S YOUTH PROTESTERS ARE FIGHTING MODI WITH IRREVERENT HUMOUR AND MEMES," Indian youth activists have launched a campaign against Prime Minister Narendra Modi using memes and satirical content. The protests, which began earlier this month, have drawn national attention and are part of a broader movement targeting government policies.
The Al Jazeera piece notes that the viral content includes graphic memes, parody videos, and social‑media posts that ridicule Modi’s administration. The protests are said to have inspired a wave of online engagement, leading to widespread sharing on platforms such as Twitter and TikTok. The movement specifically targets the government's educational reforms, as indicated by the resignation of the Education Minister, reported by The Guardian and France 24, James 2024,"India’s education minister resigns in a major victory for youth protesters.
The use of humour and memes marks a shift in protest tactics, allowing activists to reach a younger demographic and circumvent traditional media channels. This tactic aligns with a growing trend of digital civil disobedience across South Asia.