IPL’S VALUE SOARS PAST $20BN TO RIVAL NFL AS ONE OF WORLD SPORT’S BIGGEST BRANDS

Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of… The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valuable sports brands, the bank’s report said.

Sport | The Guardian reports that two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of…

The report adds: The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valuable sports brands, the bank’s report said.

“On a per-match basis, only the NFL ranks ahead of the IPL globally.” Continue reading...

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